May 25, 2012 at 9:42pm
Question everything generally thought to be obvious.
— Dieter Rams
Peter Vidani on the Evolution of the Tumblr Dashboard
Ministry of Design senior minister Peter Vidani lays hands on every aspect of Tumblr’s visual and usage aesthetic. Initially contracted to work on theme creation, he came aboard full-time in 2009 and has steadily advanced his design philosophy of utility and simplicity. One of his primary, perpetual obsessions could be considered the real face of Tumblr: the Dashboard.
